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A Digital Presence matters . . .
The average internet user has 7.6 social media accounts.
Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts.
96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile.
49 percent of social media users share product information with the hopes of improving the lives of others.
Information taken from searchenginejournal.com