The average internet user has 7.6 social media accounts.

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Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts.

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96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile.

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49 percent of social media users share product information with the hopes of improving the lives of others.

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80 percent of Instagram users follow at least one business profile, and 200 million of those users are consistently checking in to see what their favorite brands are up to.

Information taken from searchenginejournal.com